Guides
Short, source-backed explanations for the decisions sellers make before they publish an image set or listing draft.
Guide library
Updated
Etsy currently allows up to 20 photos and 2 videos per listing. That is an upload ceiling, not a required count or ranking rule; choose distinct images that answer buyer questions and that your source can support.
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Describe the visible product, meaningful context, and image purpose in plain language. Etsy allows alt text up to 250 characters; help someone understand the image without seeing it, and do not turn the field into a keyword list or invent details.
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There is no separate AI-search trick that replaces good SEO. Make the canonical page useful, crawlable, specific, internally linked, and honest about what the product does and does not do.
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Etsy supports JPG, GIF, PNG, SVG, and HEIC images. Animated GIF and transparent PNG files are not supported. Etsy recommends at least 2000 × 2000 pixels for listing photos, while the first listing photo should be at least 635 × 635 pixels to avoid appearing lower in searches. Treat those size values as distinct guidance, not one upload requirement.
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Treat every AI-generated product image as a draft: compare it with the source, verify visible details and context, reject unsupported changes, and check the destination crop before export.
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Separate what the source visibly shows, what the seller has confirmed, and what remains unknown; write only from the first two and leave unknown details out until they are verified.
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Use one real product photo as a starting truth anchor, identify what it does not show, and add references when a planned image needs more evidence. Assign distinct buyer jobs, then review identity, detail, context, and destination fit rather than expecting a guaranteed set.
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